Insurance Search Engine Optimization

Search engine optimization is quickly becoming the preferred method of insurance marketing. People and businesses are now going to the search engines when searching for the right policy. Therefore, it is not only important that you show up in Google and Yahoo when someone searches for insurance coverage in your area, but it is now vital to the growth of your agency or insurance company.

Search engine optimization starts with knowing which keywords to optimize.

Insurance search engine optimization projects begin with a complete analysis, which helps us determine:

What your market is searching for. We use keyword search count information that comes directly from Google to determine your most popular keyphrases.

Who your competition is for those popular keyphrases.

How long your competition has been online.

Who is linking to your competitors.

This manually generated report is delivered to our clients prior to doing on site insurance search engine optimization.

Insurance Agency Website SEO

Your insurance agency’s search engine optimization consists of two primary elements: relevant quality content on your website and links to your insurance website.

On-site insurance search engine optimization is all about including your keyphrases in key areas of your website and including keyphrases in the actual body of your website’s content. If you only have keyphrases in your title tags and Meta tags, and your website content does not include those some keyphrases, your insurance website will not be deemed “first page worthy” by Google.

Key Search Engine Optimization Areas

The Title - Your insurance website’s title not only has to include your keyphrases, but it must include them in a manner that encourages people to click on your website. Remember, your website title is what your visitors will see first in the search engines.

Meta Tags – Meta tags are used to reiterate your keyphrases to the search engines. Your keyphrases in your Meta tag must be included in your website content or else your Meta tag is considered keyword spam.

Headers – Identifying important headers in your website will emphasize to the search engines which topics and keyphrases your website is primarily about.

Content – The use of your keyphrases in your actual content is vital. We will use an auto insurance agency in Atlanta for an example. A statement that says, “We have been serving our community for 15 years,” would be changed to, “We have helped our neighbors find affordable Atlanta auto insurance and other coverage for 15 years.”

Insurance Blog Management

Having a blog on your website is a valuable tool for insurance search engine optimization. A blog allows your website to keep growing with new content. Often times, we syndicate the content of your blog onto your home page so that your website has fresh content.

You can manage your blog easily online by just adding short articles and comments occasionally. ReadytoQuote writes insurance content each month as part of your search engine optimization. That content is also included in your blog.

Building Links to Your Insurance Website

Link building is an important part of your online insurance marketing strategy. However, since Google disregards link exchanges, the only real valuable link is a one-way link. With ReadytoQuote’s insurance marketing, we utilize social networks, blogs, social bookmarks, article writing and distribution, and press release distribution.

This combined link building strategy helps your insurance agency or insurance company reach the top of Google and other search engines.

Article Writing and Distribution

At the center of our entire link building services is article writing. Articles help position your insurance agency or insurance company as an authority in your field. Articles are used for social networking and blog marketing, and are submitted to article directories and archives.

Articles are informational only. Articles are entirely about the insurance lines your agency or company writes. In the footer of your insurance article is a link to your website. As your articles get published and syndicated, your link gets syndicated with it. Over time, the result is a strong link population based on valuable content.

Press Release Writing and Distribution

Press release writing and distribution serve as another tool in building links to your website. Whereas articles are informational, press releases are commercial. Press releases highlight your insurance agency’s attributes, qualifications, and insurance lines. It also includes a link to your website.

Press releases get distributed to online newswires and syndicated through outlets such as Google News. Premium press releases are available through Marketwire, BusinessWire, and PRWeb.